Project Details

About

A staff-facing email campaign operations platform built to manage recipient databases, reusable templates, queued bulk email delivery, provider infrastructure, and operational analytics from a centralized Filament administration panel.

• Centralized Filament admin panel for campaigns, contacts, templates, providers, and monitoring
• Searchable recipient database with individual and company contact support plus CSV import and export
• Queued bulk delivery where each selected recipient generates an independent, trackable send job
• Reusable templates with dynamic placeholders and shared campaign personalization values
• AI-assisted template authoring for branded draft emails based on prompts, tone, audience, and CTA goals
• Recipient-level monitoring with websocket-based updates for delivery states, timestamps, failure logs, retry controls, and resend flows
• Role-based access control using authorization policies and Filament Shield permissions
• Operational dashboards for delivery trends, template usage, audience segmentation, and campaign activity
• In-app outbound mail infrastructure management for SMTP, Resend, and Brevo with encrypted credentials

Problem

Internal email operations were difficult to scale and monitor because recipient management, reusable content, delivery execution, provider configuration, and reporting were spread across disconnected processes.

Solution

Built a Laravel and Filament-based email operations platform that centralizes contact management, reusable templates, AI-assisted drafting, queued campaign delivery, provider switching, retry controls, and realtime progress monitoring inside one secure admin experience.

Result

Created a scalable internal system that improved campaign execution visibility, standardized template workflows, reduced operational friction for email teams, and enabled controlled bulk sending with analytics and infrastructure management in one place.